The Italian Job

#010 The VinItaly International ecosystem with Stevie Kim and the importance of territorial brand

July 11, 2020 Paul Caputo Season 1 Episode 10
The Italian Job
#010 The VinItaly International ecosystem with Stevie Kim and the importance of territorial brand
Chapters
The Italian Job
#010 The VinItaly International ecosystem with Stevie Kim and the importance of territorial brand
Jul 11, 2020 Season 1 Episode 10
Paul Caputo

This is episode ten of The Italian Job, a podcast about Italian wine hosted by wine writer and critic Paul Caputo. In this episode, Stevie Kim walks us through the different marketing and PR projects that combine to make VinItaly International one of the most powerful and unique promotional machines around. Richard Siddle of The Buyer gives us a headline overview of how different country-level wine marketing initiatives navigate the UK trade. 

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Produced and hosted by Paul Caputo
www.vinorandum.com



Show Notes

This is episode ten of The Italian Job, a podcast about Italian wine hosted by wine writer and critic Paul Caputo. In this episode, Stevie Kim walks us through the different marketing and PR projects that combine to make VinItaly International one of the most powerful and unique promotional machines around. Richard Siddle of The Buyer gives us a headline overview of how different country-level wine marketing initiatives navigate the UK trade. 

---

Produced and hosted by Paul Caputo
www.vinorandum.com